In the “new GERMS”, every GERMIE gets to vote on our annual trip destination, and this year, Osaka/Kyoto topped the list. Perhaps it had something to do with the buzz around the new Nintendo theme park! And so we went and came back all broke. Hehehe

A much-needed break, we closed the office for a week to recharge everyone on “The Island of Gods” - Bali! With the help from our Bali agency, we curated a mini creative festival of sort, with sharing, games and team activities married with good food and luxurious stay. What a getaway!

We successfully launched our very own NFT collection - We Are Singapore! Everything from conceptual, art, planning, smart contract and utilities are 100% GERMS effort. This collection is to showcase our love for our country and to celebrate our way of life. The trended topic on NFT on our launch day which is also our National Day witnessed 9,288 NFTs snapped up in 20mins! Be sure to check out the case study in WORK.

Fending off stiff competition, we were crowned Best in Show – Agency and Best Team – Solution Provider as we picked up six Gold, six Silver and five Bronze trophies for our UOB campaigns – Cards, Krisflyer-UOB, YOLO EAT! and STASH – and SPCA Singapawreans!

Picking up awards in advertising, brand strategy, customer engagement, and marketing innovation, we helped our client UOB Cards snag the title of 2017 Marketer of the Year!

In partnership with the Society for the Prevention of Cruelty towards Animals, we created a chatbot for people to chat with community animals as we raised awareness about them.

With wins for Best Use of Contest/Promotions, Best Use of Mobile, and Best Use of Relationship Marketing - B2C, we took home the title of Relationship Marketing Agency of the Year for our work with UOB Cards!

80 million media impressions created, with 2.5 million Facebook users and a 150,000-strong audience over five days – that's how many people saw the big picture when Stephen Wiltshire came to Singapore to draw our skyline. And we were duly rewarded for our efforts at the 2015 Mob-Ex Awards, with gold awards for Best Brand Awareness Campaign, Best Original Content and Best Use Of Mobile For An Event, as well as a silver award for Best Integration of Mobile.